CERO

Cero is a UK brand which prides themselves in manufacturing high end wheels and components at affordable prices. 

Since 2011, Cero has grown from manufacturing 2 different models of wheelsets to now offering a great selection of wheels, components and cycling accessories. From premium carbon fibre wheelsets to compact mini pumps. 

Over the years Cero have had numerous awards and 5 star reviews for the hugely popular AR30 alloy wheelset and RC45 carbon clincher wheelset from well-established names in the industry such as Cycling Weekly and Road Cycling UK, reinforcing the fact that Cero offer fantastic value for money. 

Exclusive to Cycle Division, you can rest assured that when you invest in Cero, you are investing into a brand that is designed and developed by cyclists and made for cyclists.