The Tour de France is one of the most popular sporting events in the entire world, but it has humble beginnings as a marketing stunt for a failing sports newspaper.
L’Auto was established in 1900 as a rival to France’s most popular sports paper at the time, Le Velo. L’Auto was struggling to make up ground on its rival and the editors came up with an idea for a six day stage race across France, the scale of which had never been seen before.
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